Connection Request Limits
LinkedIn imposes limits on daily connection requests to protect against spam. Enginy adheres to these limits to keep your account safe.
Account Type | Recommended Daily Limit | Notes |
Standard LinkedIn | ~20 invitations/day | LinkedIn often has a weekly cap around 100 invites. Exceeding ~20/day on a free account risks triggering defenses. |
Premium / Sales Navigator | 20-30 invitations/day | Higher volumes are technically possible (50--100), but consistently high sends with low acceptance rates risk restrictions. |
New LinkedIn profiles | 5-10 invitations/day | New accounts have less trust built up. Increase gradually once invitations are being accepted. |
Enginy sets a default cap of 20 connection requests per day per LinkedIn identity. If the daily limit is reached, Enginy automatically pauses connection requests and resumes the next day. Additionally, Enginy limits LinkedIn messages to 100 per day per profile. You can configure the limits through Identities section.
Tip: Focus on quality over quantity. Sending fewer, more personalized invites will yield better results and keep your account in good standing.
Optimal Sequence Length
A highly effective LinkedIn sequence typically includes 2-3 touches:
Connection request — Optionally include a custom note to introduce yourself.
First message (after acceptance) — Thank the contact for connecting and add value (e.g., a relevant resource or question).
Follow-up message — If no response, send one more gentle follow-up after a few days.
Closing message — If no response, send a last farewell message
Keep messages polite, concise, and spaced out over several days.
Message Chunking Technique
When reaching out on LinkedIn, consider breaking a single long message into smaller chunks sent over a short span of time. This mimics the natural pace of someone typing in real time.
Instead of one long message like:
"Hi {first name}, sorry for the direct approach — just wondering, do you happen to spend a lot of time each week updating Excel sheets? I'm asking because at Acme, we help HR professionals digitize administrative tasks. Mind if I ask you a couple of quick questions to see if we could help you reclaim up to 8 hours a week?"
Split it into 3-4 short messages, which will be sent immediately one after the other:
"hi {first name}"
"sorry for the direct approach — just wondering, do you spend a lot of time updating excel each week?"
"i ask because at Acme we help HR professionals digitize admin tasks — can i ask you a couple of questions to see if we might help you win back 8 hours a week?"
"if it's not a fit, no worries — i won't spam you"
Tip: Message chunks can be created easily using AI variables. Reach out to the Enginy team if you need assistance setting this up.
Setting Timeframes for LinkedIn Invitations
When you add a LinkedIn connection request step to your sequence, you can set a timeout (e.g., 14 or 15 days). If the contact doesn’t accept within that period, Enginy marks the invitation as Not accepted and continues the sequence through the “No” branch of the condition.
Why this matters:
Keeps the campaign organized. Leads who do not accept within a reasonable window are unlikely to accept at all.
Identifies interested contacts quickly. Separates engaged prospects from unresponsive ones.
Note: The contact can still accept the invitation after the timeout, but the automated sequence will continue through the "No" branch of the condition.
Handling Unaccepted Invitations
If a prospect has not accepted your connection request after the configured timeframe:
Wait and resend later — Withdraw the old invite and attempt a new one after a few days or weeks. Do this sparingly — if they ignore a second invite, move on.
Reach out through other channels — If you have their email, send a brief, polite message mentioning your LinkedIn request.
Do nothing — Let it be and focus on other contacts. If Enginy's auto-withdrawal is enabled, the system will pull back the pending request automatically.
Withdrawing Connection Requests
You can withdraw pending connection requests in bulk from Enginy:
Navigate to Identities > Configuration > LinkedIn > Withdrawals.
Automatic withdrawals — Toggle "Automatically withdraw pending invitations" and set a number of days (e.g., 15 days). Unanswered invites will be withdrawn automatically.
Manual withdrawals — Select specific pending invitations from the list and confirm.
Important: Once you withdraw an invitation, LinkedIn prevents you from sending a new connection request to that same person for 3 weeks. LinkedIn does not notify the contact that you withdrew the invite.
Note: Regularly withdrawing stale invites is a good practice to stay within LinkedIn's invitation limits.
Handling Not-Interested Contacts
If a lead replies but indicates they are not interested:
Thank them for their time — A courteous response leaves a good impression and keeps the door open for the future.
Stay positive and professional — Never show frustration or push back. Wish them success.
Ask for a referral (if appropriate) — Politely ask if they know someone who might benefit from your offering.
Close on a positive note — Keep the connection warm (e.g., "Let's stay connected — feel free to reach out if I can ever assist you in the future").
A "no" today is not a dead end. Handling it graciously ensures the contact might engage in the future or refer you to others.
Common LinkedIn Mistakes to Avoid
Mistake | Why it hurts |
Using generic templates | Boilerplate messages feel copy-pasted and reduce acceptance and reply rates. Always personalize. |
Sending too many messages | Bombarding prospects annoys them. Stick to 2-3 messages, and give time delay between them. |
Poor targeting | Contacting people outside your ICP wastes time and leads to low response rates. Make use of the Contact Score field to identify the best contacts to outreach. |