Q1: Why do I see different totals in some sections?
Some metrics count people (e.g., "Contacted", "Replied") while others count actions (e.g., "Messages Sent", "Emails Sent"). Additionally, one conversation can have multiple tags (e.g., "Interested" + "Meeting Booked"), so tag totals may exceed total conversations.
Q2: What is the difference between "Started" and "Contacted"?
Started means the campaign performed any first action for that contact (such as visiting their profile). This may include contacts added in previous periods whose first action was triggered within the selected timeframe. Contacted means a message was actually sent to the person (LinkedIn or Email).
Q3: What are the Positive columns in the Campaigns/Identities tables?
These columns count conversations with tags that represent positive outcomes — either AI-detected or user-created — such as "Interested", "Meeting booked", or "Positive reply". They help you measure genuine buying intent and successful engagement quality.
Q4: How does the Company Country filter work?
It uses the Country field from your company data. This allows you to segment and compare performance across regions with similar languages or market characteristics.
Q5: Can I export my Analytics data?
Yes. Use the Export button to select from multiple export formats, including Daily Comprehensive, Replies Only, Tags Only, Metrics Only, Conversation level, Outbound funnel, Tagged Conversations, and Campaign/Identity performance tables.