The Summary Tab is a time-based view that helps you understand how your activity evolves over time with daily breakdowns.
Replies Chart
A line chart showing replies over time, with separate lines for each channel:
Line | Description |
Dark blue line | Replies received through LinkedIn |
Light turquoise line | Replies received via Email |
Counting Rules
Each person is counted once per day they reply.
If someone replies on Monday and again on Wednesday, they are counted on both days.
Bounced emails (delivery failures) and out-of-office emails are not counted as replies.
Total Metrics
Four charts represent the overall campaign funnel over time.
Metric | Description | Counting Rule |
Added to Campaign | How many new people entered your campaigns each day | Each person is counted once on the day their campaign started |
Total Started | How many people had their first action or activity (e.g., profile visit, message sent) | Each person is counted once on the day of their very first activity |
Total Contacted | How many people received their first message from you | Each person is counted once on the day you sent them their first message (LinkedIn or Email) |
Companies Contacted | Number of unique companies contacted through your campaigns | Each company is counted once, on the day the first contact with any person in that company was made |
Important: Total Started can include people added in previous periods if their first action happened during your selected dates.
Note: Companies Contacted is derived from the Total Contacted people metric, aggregated by company.
LinkedIn Metrics
Tracks all LinkedIn outreach activity performed through your Enginy campaigns:
Metric | Description | Counting Rule |
Messages Sent | Every LinkedIn message or InMail sent | Every single message counts. If you send 3 messages to one contact, that counts as 3. |
Connection Requests Sent | Number of contacts who received a LinkedIn connection request via your Enginy campaigns | Each person is counted once on the day you sent them a connection request |
Connections Accepted | Number of contacts who accepted the LinkedIn connection request sent through your Enginy campaigns | Each person is counted once on the day they accepted. Compare to "Connection Requests Sent" to calculate your acceptance rate. |
Visited Profiles | Number of LinkedIn profile visits made to contacts | Every visit counts, including multiple visits to the same person |
Liked Posts | Number of posts liked on LinkedIn | Every like counts. You can like multiple posts from the same person. |
Note: LinkedIn notifies contacts when you view their profile, unless you are browsing in private mode. Profile visits and post likes are effective ways to warm up contacts before reaching out.
Email Metrics
Tracks your email outreach activity:
Metric | Description | Counting Rule |
Emails Sent | Number of email messages sent | Every single email counts. If you send a 5-email sequence to one contact, that counts as 5. |
Emails Bounced | Number of conversations where the email failed to deliver | Each bounce message received is counted |
Emails Opened | Number of email messages that were opened | Each email is counted once (first open only), even if someone opens it multiple times |
Emails Clicked | Number of people who clicked on a link in your email | Each email is counted once (first click only), even if they click multiple times |
Important: Email open tracking uses tracking pixels and is not 100% accurate, as some email clients block tracking. High bounce rates indicate a need for better data quality or email verification.