Analyze Campaign Performance
Use the campaign's Overview tab to track performance in real time.
Channel Metrics
Switch between All Channels, LinkedIn, Email, and Tasks to see funnel metrics for each channel. Key metrics include:
Started — Contacts who completed at least one step.
Contacted — Contacts who received at least one message.
Replied — Contacts who replied through any channel.
Positive — Contacts with replies tagged as positive (by AI or manually).
Bounced (email) — Emails that failed delivery.
Tagged Conversations
The Tagged Conversations widget shows how replies are categorized (e.g., Interested, Not Interested, Bad Timing, Meeting Booked). Filter by All, LinkedIn, or Email to spot patterns in objections and outcomes.
Tip: Click any tag to jump directly to the Inbox filtered by that tag.
Progress by Action
A sequence flow preview shows the number of leads at each step, including waits, actions, and branches. Use this to identify where leads are getting stuck and optimize your sequence timing or messaging.
Note: For cross-campaign analytics, global metrics, and historical performance tracking, see the Analytics article.
Best Practices
LinkedIn Best Practices
Connection request limits:
Account Type | Recommended Daily Limit |
Standard LinkedIn | ~20 invitations/day (weekly cap around 100) |
Premium / Sales Navigator | 20–30 invitations/day |
New LinkedIn profiles | 5–10 invitations/day, increase gradually |
Optimal sequence: 2–3 LinkedIn touches are most effective. Connection request, a first message after acceptance, and one follow-up.
Message chunking: Break a long message into 3–4 short chunks sent immediately one after the other. This mimics natural typing and feels more conversational.
Invitation timeout: Set a timeout (e.g., 14–15 days) on connection requests. If not accepted, the sequence continues through the "No" branch.
Withdrawal management: Enable automatic withdrawal of pending invitations (e.g., after 7–15 days) from Identities > Configuration > LinkedIn > Withdrawals. After withdrawal, LinkedIn blocks new invites to the same person for 3 weeks.
Common mistakes to avoid: Generic templates (always personalize), sending too many messages (stick to 2–3), and poor targeting (use Contact Score to identify the best contacts).
Email Best Practices
Recommended sending limits:
Daily: ~30 emails per day per email address (never exceed 80).
Hourly: 5–10 emails per hour.
Using multiple email addresses: Connect multiple addresses and use the Shuffle setting to rotate between them. For example, 3 inboxes at 30 emails/day each give you 90 emails/day total while keeping each within the safe zone.
Deliverability essentials:
Set up SPF, DKIM, and DMARC on your sending domain.
Warm up new email addresses for 2 weeks before launching campaigns.
Vary your messages with AI Variables — do not send identical content to everyone.
Do not attach files directly; share files via links instead.
Use multiple domains (e.g., company.com, company.io, company.es) and rotate across campaigns.
Important: Enginy does not allow file attachments in emails (they are a common spam trigger). Use the link attachment feature to upload files and insert a shareable link.
Note: For the full LinkedIn and email best practices reference, identity limits, queue prioritization, and working hours configuration, see the Campaigns article.
Next Steps
You have launched your first campaign, configured your AI Agent, and know how to monitor performance and manage your Inbox. From here you can:
Build additional campaigns with different sequences and audiences.
A/B test messaging by duplicating campaigns and changing AI Variable prompts.
Refine your AI Playbook based on conversation insights (update ICP, products, competitors).
Review the Analytics article for cross-campaign performance tracking and deeper metrics.
Explore the Tasks article for managing manual to-dos created by campaign Task steps.
You are now fully onboarded on Enginy. If you have any questions, reach out to the team via the chat bubble in the bottom right corner of the screen.