What AI Campaigns Do
AI Campaign prompts control how the AI Agent continues a conversation after a lead replies to your automated sequence. Once a lead replies, the automated sequence stops for that contact, and the AI Campaign prompt takes over to handle the follow-up conversation.
Create an AI Campaign Prompt
Navigate to AI Playbook > AI Campaigns.
Click + New campaign prompt.
Fill in the following fields:
Field | Description |
Name | Name of the AI Campaign prompt |
Prompt | The instruction for the AI Agent. Follow the structure: Persona (objective of the AI agent), Context (company info, lead fields, AI Variables), and Instructions/Guidelines (rules for tone, content, and structure). |
AI Model | Select the model best suited for conversational interactions |
Enginy includes pre-built templates such as AI Sales Agent and AI Recruiting Agent that you can customize or use as-is.
Conversation Handling Modes
When a lead replies to a campaign message, you have three options for how to handle the follow-up:
Mode | How It Works |
Manual | You or your team respond manually from the Inbox. |
Copilot (AI Suggestions) | The AI suggests a reply for you to review, edit, and send. Select an AI Campaign prompt by clicking Edit Prompt. |
Automatic (AI Replies) | The AI generates and sends replies without your approval. Click Enable to activate. |
Important: In all three modes, the automated campaign sequence for that contact is halted once they reply. Only the conversation follow-up continues.