Before You Start
Before creating a campaign, make sure the following are in place:
At least one identity connected to your Enginy account. Each campaign is linked to exactly one identity, and that identity determines the LinkedIn profile and/or email address used for outreach.
Email account connected (if your sequence includes email actions). If the identity linked to a campaign does not have an email account connected, any email actions in the sequence will block the progress of that lead.
Contact list or individual contacts ready to be targeted. You can also add contacts after the campaign launches.
SPF, DKIM, and DMARC configured on your sending domain (for email campaigns). See Email Deliverability Best Practices for details.
Email warm-up completed (for new email addresses or domains). See Email Warm-up.
What Is a Campaign
A campaign in Enginy is a programmable outreach sequence that you launch toward the contacts you want to engage. The goal of every campaign is to generate a response from a lead.
Campaigns consist of actions structured either linearly (step-by-step) or as a tree using conditions that branch the flow based on contact data or behavior. The two supported channels are LinkedIn and Email, and you can combine them in a single campaign. Each campaign can also include Tasks (manual to-dos assigned to your team).
Each campaign can have its own approach, sequence logic, tonality, and target segment. A single identity can be associated with one or more campaigns at the same time, but each campaign is linked to exactly one identity.
Important: If the identity linked to a campaign does not have an email account connected, any email actions in the sequence will block the progress of that lead. Once you connect an email, the campaign will resume, but you may need to retry the leads that were blocked during that time.