Understand AI Campaigns
AI Campaigns manage the prompts used by the AI Agent. When you enable the option in a campaign's settings for the AI to continue the conversation once a lead replies, the AI uses these campaign prompts to craft automatic responses.
Create an AI Campaign
Navigate to AI Playbook > AI Campaigns.
Click + New campaign prompt at the bottom of the left panel.
Fill in the following fields:
Field | Description |
Name | Name of the AI Campaign prompt |
Prompt | The instruction for the AI Agent. Follow the recommended structure: Persona (objective or summarized notion of who the AI agent is), Context (relevant info, list fields, AI Variables), and Instructions/Guidelines (rules for structure, content, and tone). |
AI Model | Select the model best suited for the interaction. See the Available AI Models article for a full comparison. |
All AI Campaign prompts are listed in the left panel. Select any prompt to edit its content, change the AI model, and click Update to save changes.
Enginy includes pre-built AI Campaign templates:
AI Sales Agent — For sales-focused messaging.
AI Recruiting Agent — For recruitment-focused messaging.
You can adjust these templates or create your own from scratch.
Automate Conversations with AI
Once your AI Campaign is configured and enabled in a campaign's settings (3rd step: AI Agent → Edit prompt to select an AI Campaign template → Enable to activate AI auto-reply), Enginy AI takes over the conversation flow:
A lead replies to the first message in your sequence.
The AI automatically crafts a reply based on the campaign prompt and continues the conversation without your intervention (if AI auto-reply is enabled; otherwise it makes suggestions that you need to confirm before sending).
You can personalize the flow by adjusting the prompt with relevant details based on your target leads' information (e.g., common pain points, interests).
All incoming and outgoing messages from AI-powered campaigns are stored in the Inbox tab. AI replies appear automatically when a lead responds, allowing you to monitor and intervene if necessary.
